SERP guide · coverage gap
Google Shopping SERP API: Not a SpideyData Vertical
There is no Shopping vertical in /v1/serp. Before you look elsewhere, decide which of two needs you have: managing your own products, or reading Shopping results.
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Need splitter
A merchant managing your own product listings
You need…: Google's official API for your Merchant Center data
Where to go: Merchant API; Google's docs mark the Content API for Shopping as deprecated in its favor
An analyst reading Shopping result rankings
You need…: A Shopping results vertical
Where to go: Not offered by /v1/serp
- Merchant API (Google)
- Content API for Shopping (Google) — marked deprecated by Google
Vertical inventory
The three Google verticals that exist, and the array each response carries.
Organic
Path: /v1/serp/google/organic
Response array: organic[]
Row fields: rank, title, url, display_url, snippet
News
Path: /v1/serp/google/news
Response array: news[]
Row fields: rank, title, url, snippet, source, date, image_url
Images
Path: /v1/serp/google/images
Response array: images[]
Row fields: rank, title, url, source_url, encoded_url, subtitle, alt, domain
Product images are not product data
Google Images results can show product photos for a query, which is the nearest need we cover. They are image results, not Shopping: there are no price, seller or offer fields.
Launch status for this page
Check engine availability before choosing an endpoint. Google also supports News, Images and asynchronous tasks.
- GoogleGoogle is callable today with a Bearer API key.
SERP searches are charged per successful search at a display rate of 2 Credits per search; failed searches are not charged. Polling task status is free. The current rate is on Pricing.
Frequently asked questions
Is there a Shopping endpoint?
No. The Google verticals are organic, news and images.
Do image results include prices?
No. images[] rows carry fields such as title, url, source_url and domain, with no price or seller fields.
Which vertical has subtitle and alt fields?
Images: each images[] row can carry subtitle and alt.
Need result images?
Google Images returns images[] rows for any query; it is not a Shopping feed.