Baidu · for marketers
Baidu SERP
Reading Baidu's results page.
Before you integrate anything, it helps to know what a Baidu results page shows and how its organic rows map to data. This page is for marketers and SEO teams; developers can go straight to the Baidu SERP API page.
Baidu endpoints opening soon.
{"engine":"baidu","query":{"q":"咖啡机 推荐","country":"CN"},
"organic":[{"rank":1,"title":"…","url":"…","display_url":"…","snippet":"…"}],"organic_count":10}Anatomy of a Baidu result
rank
On the page: The result's position among organic results.
title
On the page: The clickable blue headline.
url
On the page: Where the headline links.
display_url
On the page: The site name or link text shown under the snippet; may be null.
snippet
On the page: The summary text; may be null.
Baidu vs Google SERP for marketers
- Different index, different order: a page that ranks on Google may not rank on Baidu, so track Baidu separately.
- Snippets are written from Baidu's own extraction, so the same page can read differently on each engine.
- Chinese-language queries are the norm; send them as UTF-8 text in q.
- This page gives no Baidu ranking advice; it only helps you read the results.
Launch status for this page
Check engine availability before choosing an endpoint. Google also supports News, Images and asynchronous tasks.
- BaiduBaidu endpoints opening soon: until they open, requests return 503 service_unavailable and are not charged.
SERP searches are charged per successful search at a display rate of 2 Credits per search; failed searches are not charged. Polling task status is free. The current rate is on Pricing.
What this is not
- No Baidu News, Top Searches or forum data.
- No Baidu ranking advice.
- Organic only.
Frequently asked questions
What does a parsed Baidu result contain?
rank, title, url, display_url and snippet.
Do you parse Baidu News?
No. Baidu is organic only.
Is it live?
Baidu endpoints opening soon: until they open, requests return 503 service_unavailable and are not charged. The SERP API as a whole is not GA.
Track Baidu alongside Google
Get an API key and capture Baidu organic rows as data.
Baidu endpoints opening soon.